About

In a few words

My name is Gilberto Reyes, I am the Art Director at Vital North Creative in St Petersburg, FL. I have a BA in Graphic Design with over seven years of experience in both agency and corporate settings.

I love minimalism, typographic works, and emotional design. I can do anything from front-end development, graphic design, web design, user experience, and visual design. I find the most fulfillment in working with a brand from the ground up. I’m focused on creating smart, provocative, and conceptual work, blending intelligent design with strategic marketing initiatives.

Capabilities

My focus is on having a close understanding of my clients, their business objectives, and their audience. I am all about simplicity in both the design and the design process, in order to meet every brief with thoughtful and strategic design solutions.

Brand Experience
  • Identity + Positioning
  • Visual Language + Art Direction
  • Design Production + Execution
  • Brand Messaging
  • Brand Guidelines + Playbooks
  • Campaign Development
Content Creation
  • Content Strategy
  • Art Direction
  • Photography
  • Video Production
  • Motion Graphics
  • Print
Web Design & Development
  • User Interface
  • Wireframing
  • Prototyping
  • Design Research
  • Visual Design
  • Front-end Development
Skills

Photoshop | Illustrator | InDesign | XD | After Effects | HTML | CSS | JavaScript | Shopify | Hubspot | WordPress | Team Management | Problem Solving | Native English & Spanish

“Creativity is nothing but the way to solve new problems.”
“Creativity is nothing but the way to solve new problems.”
Experience

Don’t just create without a purpose. I always aim to combine design, technology and business strategy into a unified concept powerful enough to propel companies forward.

Design Manager
DLA Piper • May 2021 – Present

Art Director
Vital North Creative • March 2020 – May 2021 – On-going consulting

Art Director
Company Man Studios • January 2019 – March 2020

Graphic & Web Designer
4th Source, IT Management • July 2017 – January 2019

Designer & Creative Strategy
Triad Retail Media, Walmart.com • November 2016 – July 2017

Graphic & Web Designer
DLA Piper LLC, Global Law Firm • July 2015 – November 2016

Graphic Designer
Xerox East Florida Division • April 2014 – July 2015

Graphic Designer & Photographer – Freelance
Splash Marketing • September 2012 – December 2019