I’m approximately 70% La Croix.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
– Milton Glaser
My name is Gilberto Reyes and I’m a full stack designer with over 6 years of professional experience. I love branding, and I can do anything from front-end development, graphic design, web design, user experience, and visual design. I’m focused on creating smart, provocative, and conceptual work for logo and branding projects, marketing initiatives, and various print and visual communications.
I believe that good design is not just a series of eye-catching images, but instead the ability to tell nuanced stories through visual representations that evoke emotion and provoke thought. Anyone can put together a series of pretty pictures. It takes artist to turn an abstract concept into a narrative that can be easily understood by anyone who sees it. But it takes an experienced designer to figure out how that narrative can best be utilized for the benefit of the brand. With my background as an artist, my training as a designer, and my experience as a marketing professional, I can take those abstract concepts and turn them into visuals that tell your customers what they need to know with just one glance.
My specialty is helping individuals and companies increase target-market visibility through quality design for B2B and B2C clients. I’ve worked in fast-paced agency environments, designing for multiple clients on various topics daily. I’ve also worked as an in-house designer, focusing on diving deep into the company’s vision and identity to create branded materials that enhance the company’s goals. I love learning about new topics, systems, and cultures and figuring out how to blend all of it together to create cohesive design.
I have a BA in Graphic Design, and currently work full-time as the only US-based designed for 4thSource. I lead the design and development for all marketing and communications for our US clients. I’m a one-man design team, tackling web and graphic design, front-end development, and web administration on a day to day basis.
My skills and proficiencies at a glance
360 Degree Branding, Identity Design System, Art Direction, Illustration, Marketing Campaigns, UI/UX Research and Design, Web/Mobile Design, Conceptual Design, Newsletters / Brochures / Flyers
Proficient: Adobe CC (InDesign, Photoshop, Illustrator), CMS: Hubspot, Wordpress, Wireframing and Prototyping, Photography, Simple, Microsoft Office, After Effects, Platforms: both Mac and PC
Graphic & Web Designer
4th Source, IT Management • July 2017 – Present
Designer & Creative Strategy
Triad Retail Media, Walmart.com • November 2016 – July 2017
Graphic & Web Designer
DLA Piper LLC, Global Law Firm • July 2015 – November 2016
Xerox East Florida Division • April 2014 – July 2015
Graphic Designer & Photographer - Freelance
Splash Marketing • September 2012 – Present