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Marketing Design

Understanding your audience is key to knowing how best to communicate with them. I enjoy the time to discover what drives the audience’s needs, perceptions and behaviors. I aim to uncover creative concepts that propel ideas forward.

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DLA Piper Tech Summit

 

Concept, print and web design

The Global Technology Summit is an exclusive two-day event dedicated to providing insight and analysis into the current emerging technology and legal trends affecting businesses today.

At DLA the Design team, then it had 4 designers, would hold a meeting regarding the concept of the event. Later we would each design a concept of the event to be presented to the board and have them decide what best represented the event and their vision.

My design was chosen and then it began the process of creating basically everything for the event. From the web images, social media cards, printed books, the backdrop, etc. was created by me and I was the point person for most design communication. Working closely with the Art Director, the process took about a year, and I loved it!

The tech summit was also being held in Europe, and because of how much everyone liked the design, I was asked to make a version that felt the same, but was different for the European version of the event (the one in orange and red).

 
 

Event Images

 
 

Global Real Estate Summit

 

Initial concept design for this summit

The DLA Piper's series of Real Estate summits around the world provide exclusive thought leadership and networking opportunities for the real estate industry.

At DLA the Design team, then it had 4 designers, would hold a meeting regarding the concept of the event. Later we would each design a concept of the event to be presented to the board and have them decide what best represented the event and their vision.

My design was chosen again, but because of the Tech Summit and the amount of work that needed. I was not going to be able to do both of these, so I created a few different design files, and our Art Director managed the communication and work on laying out the design on the necessary places.

 
 

ABM - ServiceNow

 

ABM campaign, including landing page, ads, books, mailer boxes, custom Yeti cups, etc.

Account Based Marketing (ABM) coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts and increases the close rates of the toughest deals.

For this project, I was tasked with creating web and print materials to work together for lead generation. Working closely with the sales, marketing and copy teams, we created several materials for the marketing funnel. For this project I created a landing page, LinkedIn ads, a 60 page guide, a custom Yeti cup, and greeting cards. All of these materials went in a large mailer box with custom foam inserts.

There were a few other materials that were send to different people, depending on how far into the marketing and lead funnel they were in, but the previous box was the main one in use.

For this project, the marketing team had the final say on the design, there were maybe things I would had done differently, but I still love it.

 
 

Specialty Pharmacy - Campaign

 

Digital campaign with a landing page, infographic and book.

This project was meant to show 4th Source knowledge in specialty pharmacy with a case study portfolio. I was tasked with creating a landing page, an infographic and an extensive and a condensed portfolio document.

The infographic was an interesting challenge, a B2B pharmacy information can be tired or dry, I wanted to make sure it was interesting and it would be engaging for viewers.

For this project, the marketing team had the final say on the design, there were maybe things I would had done differently, but I still love it.

Infographic

 
 

HCA Campaigns

 

Collection

These are a few of my favorite campaigns that I did while working for Xerox on their East Florida Division of HCA hospitals. These would be send out to most of the hospitals and have them pick a concept that they liked and then we would create the design. These were mainly print, but we would send the source files if the hospital wanted to add them on their site.

 

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